With all this talk about Google, you might think it’s the only major search engine out there. Actually, there are several search engines, but Google with its Adwords advertising campaign is the most influential for advertisers. Many advertisers and website owners generate significant revenue from Adwords. If such a company threatens to ban you, it’s not just about losing a few backlinks, but also about losing significant revenue from Adwords, a pay-per-click scheme.
There’s a whole culture built around Google’s search engine policies, with some practices called “black hat” for nasty marketing practices that allow people to buy their way to higher search engine rankings, and ” White hat practices that are considered more natural. Website reputation estimates. Broadly speaking, there are many gray areas and “grey hat” practices that can be allowed, although they may be commercially motivated and difficult for any search engine to detect.
However, Google tries to prevent people from buying to get to the top as it would render their search engine ineffective and help them lose market share.Then someone else might be smarter about providing matching search engine pages with a higher level of search matching integrity that isn’t influenced by commercial interests. So when Google decides to penalize people (whether black or white hat) for tricks that help them rank higher in the SERPs, there are many cries of dismay when the rules change. They mean business and don’t mind if you lose your livelihood to keep their business afloat.
Notwithstanding the rules established by Google, Yahoo! and MSN are their own separate search engines. Your rules may differ. And the myriad of other smaller search engines may not follow the same standards that Google is trying to impose on the web.While Google is currently a major player, that doesn’t mean it will dominate the internet search engine business forever.
Try to follow Google’s rules as best as you can without deviating from other potentially profitable ways of doing business on the Internet, such as B. Gray or white hat tricks of the trade. Google might penalize you for a paid backlink or review, while Yahoo! and MSN doesn’t care. You are just one player in a very large and dynamic environment that is constantly changing.
who knows if google will be there tomorrow or not? As it is the BIGGEST it probably will be. who manipulate other Internet entities to their advantage.