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There are so many success stories you will hear about successful businesses on the internet. What is disturbing is that there are perhaps ten times, even a hundred times, stories that contradict theirs. Many have unsuccessfully launched an Internet-based business venture, but only a handful will succeed.Is it luck? It's even further away. It takes good business sense, lots of help and teamwork.The most important is the enthusiasm to succeed and the determination to learn and the willingness to invest in a lot of hard work and a little money.The Very BasicLike Neo, traffic is "The One". Without traffic, all your efforts would be in vain. Every business needs customers, without them you wouldn't have anyone to sell your products to. global internet traffic is the walking customer. The more traffic you have, the more people will be able to sell your products.But like any business that is in every corner of a building or in the mall, not everyone who enters will buy, but the more people who enter to browse your merchandise, the more people who will buy your products will be great.It is a simple and well-known fact.But, as you get traffic, traffic high enough that a...

Overture or now known as Yahoo due to the acquisition of Yahoo, was the original inventor of the use of P4P or Pay for Performance. Overture found that the Internet was quickly becoming the easiest and most affordable way to shop, and advertising was about to hit an all-time high due to the many companies in the arena.To convince a person to visit a site rather than another, it must be very visible. Providing advertisements that would attract potential consumers and customers to their site would allow them to increase traffic and sales. Yahoo provides a service that can place a site or commercial ad on their sites that can be displayed when certain keywords are entered.Yahoo offers any business the opportunity to increase its traffic by using its services. With more people knowing about your site, there would be more traffic and visitors to your site given the opportunity to view your pages and products.Even with a small percentage of successful sales, with a high volume of traffic, this could still be a big number for your business.Getting a steady stream of website visitors is the goal of every business. Many methods are designed and used to ensure that...

t is the search engines that ultimately draw the attention of potential customers to your website. When a topic is entered for search, almost instantly the search engine sifts through the millions of pages it has been indexed on and presents you with those that match your topic. Searched matches are also ranked, so the most relevant ones come first.Remember that a prospect will likely only look at the first 23 ads in their search results. So it doesn't matter where your website appears in search engine rankings.Also, they all use one of the top 67 search engines, and these search engines bring more visitors to websites than anything else. So ultimately it all comes down to the search engines your customers use and how they rank your site.These are the keywords that play an important role in any expensive online or offline advertising of your website.Surveys show that when customers want to find a website to get information or buy a product or service, they find their site in one of the following ways:The first option is to find your site at using a search engine.Second, they find their site by clicking on a link on another website or...

Referrer logging is used to allow web servers and websites to identify where people are visiting them for promotional or security purposes. You can find out what search engine they used to find your site and if your customer is from a "linked site". This is basically the URL of the previous webpage from which the link was followed. By default, most hosting accounts do not include benchmark logs but can be subscribed for an additional monthly fee. If your host does not provide a graphical report of your log files, you can still view benchmark logs for your website access host server using free or inexpensive FTP software, such as these: FTP Explorer: http://www.ftpx.com/ LogMeIn: http://secure.logmein.com/dmcq/103/support. asp SmartFTP: http://www.smartftp.com/ Voyager FTP: http://www.ftpvoyager.com/ The log file is available on the web server and can then be downloaded to your computer. You can use a log analysis tool, such as those mentioned below, to create a graphical report from the log files so that the files are easier to understand. Abacre Advanced Log Analyzer http://www.abacre.com/ala/ Referrer Soft http://www.softplatz.com/software/referrer/ Log Analyzer http://www.loganalyzer.net You can view files using Word, Word Perfect, txt or WordPad files even if you don't have the right tool.This...

If you have a web-based business or a significant portion of your business is done on the web through your website, the best advertising and marketing is done by submitting to a search engine. No amount of press releases, newspaper or radio ads, banner ads, spam emails or newsletters will achieve the same results, even if they are perhaps only a small amount effective. Beware of companies that promise automatic submission of your website to hundreds of search engines which are just false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or hire an expert to do it manually, by contacting companies and search engines. Before you start submitting your website to search engines, make sure your websites are completely designed to professional quality using the right keywords, good graphics and images, and relevant content. Do not submit incomplete websites. When submitting to a search engine, be sure to provide information about your website, keywords, and any other information that might be relevant, including your business name and contact information. Simply submitting to search engine companies does not guarantee that your site will immediately be listed and ranked high.Because...